Tag: author promotion

Aug 11, 2014
By Michael Rupured

My New Brand

A couple of years ago, I naively believed an author’s only job was to write stories. The lucky few who hit the big time could add interviews and appearances to the job description. Turns out, I was wrong. <gasp> There’s more — a lot more. Promotion is a labor-intensive, time-consuming, and expensive part of the job I’ve frankly neglected. The bang for the promotional buck is directly related to the number of books I have on the market. When Until Thanksgiving came out, the payoff for any promo was one book per reader. With each release, new readers have more books to buy. For the upcoming release of my third novel, I wanted to step up my game. It’s not about the money. My …