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My Brand, Revisited
Like it or not, marketing/promotion is part of being an author. Last August, I rolled out my new custom web site design. Since then, marketing guru Poppy Dennison has worked with me to further refine my brand. I’m forever in her debt. Here’s an excerpt from my post about my brand and marketing from a year…
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My New Brand
A couple of years ago, I naively believed an author’s only job was to write stories. The lucky few who hit the big time could add interviews and appearances to the job description. Turns out, I was wrong. <gasp> There’s more — a lot more. Promotion is a labor-intensive, time-consuming, and expensive part of the job I’ve…