Tag: marketing

Aug 03, 2015
By Michael Rupured
Comments Off on My Brand, Revisited

My Brand, Revisited

Like it or not, marketing/promotion is part of being an author. Last August, I rolled out my new custom web site design. Since then, marketing guru Poppy Dennison has worked with me to further refine my brand. I’m forever in her debt. Here’s an excerpt from my post about my brand and marketing from a year ago. More about my chats with Poppy follows the excerpt. The multi-talented Charlie Cochet, goddess of m-m romance and a marketing genius, has patiently shown me the way. She’s rescued me a thousand times after I messed up my web site and couldn’t figure out how to make it work. She’s also pointed out the limitations of my setup, encouraged me to move to my own host, …

Jul 27, 2015
By Michael Rupured

Change is Gonna Come

There’s more to being an author than writing books. Writing new stories is the fun part. The publication process is a sometimes painful learning experience, but the real torture comes around the release of each new novel. I’m talking, of course, about marketing and promotion, Even for an attention whore like me, the amount of self-promotion a writer needs to do is a little off-putting. Sometimes, I feel a little cheap. The effectiveness of the various marketing strategies, techniques, and practices I’ve tried is difficult to measure. I know the number of comments my posts get on other blogs and the number of visits to my web site per day. Once a quarter, sales figures come with my royalty checks. A careful analysis …