Tag: marketing

  • My Brand, Revisited

    Like it or not, marketing/promotion is part of being an author. Last August, I rolled out my new custom web site design. Since then, marketing guru Poppy Dennison has worked with me to further refine my brand. I’m forever in her debt.┬áHere’s an excerpt from my post about my brand and marketing from a year […]

  • Change is Gonna Come

    There’s more to being an author than writing books. Writing new stories is the fun part. The publication process is a┬ásometimes painful learning experience, but the real torture comes around the release of each new novel. I’m talking, of course, about marketing and promotion, Even for an attention whore like me, the amount of self-promotion […]