Tag: shrinkage

Aug 28, 2011
By Michael Rupured

The Last Square

We’re used to seeing sizes shrink so the manufacturer can avoid a price increase.  A pound of coffee becomes thirteen ounces, a box contains a few ounces less cereal than before, and a half-gallon of ice cream is now only one and one-half quarts. The price stays the same, but we’re getting less for our money.  Manufacturers figure we don’t mind paying more per pound (or ounce or whatever) as long as we don’t have to pay more at the cash register.  Makes sense.  Or maybe they think we won’t notice. As a man of a certain age, I’ve adjusted to countless of these petty little changes with little more than a grunt and a shake of the head.  Yeah, …